Text and images are used to present information and communicate visually in graphic design. Talent, creative ability, flair and an ability to draw are aptitudes suited to this career. Self confidence is also a vital element for the profession that requires you to come up with original ideas and present them to prospective clients. A scenario that may arise for a graphic designer is a client may want a logo to book or cover to be designed.
Once briefed, the designer will get to work on sketches and research and when the basic principles of the design have been agreed upon, the work will usually be transferred to computer where changes and additions will be easier to make. Multimedia uses text, audio, still images, animation, video, and interactive content forms. The growth of this industry and the rapid development of the internet has brought about more work within the profession.
Graphic designers used to mainly work in print, but the development of technology has meant that online media is now more popular. Popular career choices include web-design and User Interface (UI) design.